Like tree growth rings that have patiently developed over time,
so we believe that providing business value can relate back to nurturing
a steadfast business strategy committed to well-timed action.

Dolphin Bay’s mission is deeply embedded in its strategy, and is set
on growing its business both locally and internationally through:

- superior levels of customer service,
- product quality and competitive pricing,
- protecting the environment;
- enforcing the health and safety of its employees.

Customer needs and preferences are driving environmental and technological developments. This anticipates further regulatory control. In this changing environment, Dolphin Bay is streamlining its operations and cost effectiveness in every department. Innovation, product development, customer service
and delivering value for money are strategic priorities. Strategic alliances with R&D organisations and institutes have been secured and will be broadened as the need arises.

Underlining this commitment, Dolphin Bay has revitalised its corporate image and logo. The ‘d’ and ‘b’ of Dolphin Bay is encompassed in a circle symbolising our ongoing commitment to partnerships, forged together by the pillars of reliability
and corporate integrity. The new logo also aims to capture the fact that Dolphin Bay owes its success to the support and loyalty of its customers, its service providers and employees.